A complete online store with its own dashboard

Varel Store is a complete online store you own: a calm, modern shop for your customers and a full dashboard for you. It is ready to sell from day one, and it is yours to change.

Your customers get a storefront with a home page, shop, collections, product pages, search and a journal for your stories. Product pages show sizes, colours, stock, a size guide and reviews. They can keep a wishlist, fill a bag and pay in a clean three-step checkout, and they have their own accounts for orders, addresses, downloads and returns. The store speaks six languages: English, Danish, German, French, Spanish and Swedish.

You get a full dashboard: products with variants, stock and digital downloads, organised into departments and collections. Orders, returns and refunds sit in one place, with a CSV export. Create discount codes, unique codes, buy-two-get-one offers, free shipping and automatic offers. Win back abandoned bags with reminders, grow a newsletter list, answer messages, read reviews and follow your sales in analytics. Give your team their own logins with roles and permissions, and see every change in the activity log.

A setup checklist shows exactly what is left before you take real orders. You take payments with your own Stripe account: your account, your fees, your statements. Until your keys are in, the store takes no real money. Order and shipping emails go through your own email provider (Resend or Postmark).

When you install it, you get a new web app of your own, online on a test address and its live address, with its own databases. Nothing is shared with other stores. Change anything with your AI in the editor; nothing goes live until you publish.